Invest in the development of their employees, to build the right company culture. One that allows people to live and realise their mission. People who live their mission are the greatest force for change within organisations.
Means using profit and growth to define and take responsibility for your mission-driven strategy. Aligning the DNA, story and objective of your organisation, to truly live and breathe ‘doing better by doing good’.
Since 2015 we have worked together with FrieslandCampina. Together we have taken more than 250 young talents to over 10 countries across Africa, Asia, and Europe. Where they have worked together with 10 different social partners to vastly increase their positive impact on society; discover their reason of being; and become better leaders within their organisation. All this takes place during LEAP; the leadership development programme that unlocks the full potential of FrieslandCampina employees.Read more
In this interview we get to grips with what Lesley Cordial's personal drive is to push these leadership programmes forward within FrieslandCampina. We talk personal missions, the intrinsic needs of human beings, and the need for sustainable businesses.Read more
"Our journey with Better Future was truly transformational for my team, myself and for MegaGroup. We started as a group of individuals who weren’t aligned, now we've formed a leadership team that is focussed on one vision and is built on mutual trust.
Our visit to Kenya and the project with Amref, initiated by Better Future, was the start of actively living our purpose: Bringing water to life. It all came together in an almost magical way.
Thanks to the candid and sometimes confrontational coaching of Annemarie, Daria and Michel."
Bernard Verburg - CEO MegaGroup
"Working together with Better Future is always an absolute treat.
They're true professionals, full of passion and enthusiasm. With the ability to help others understand the ambition to do something good for the world. They're able to translate their passion to effective learning interventions.
Better Future gives substance to the purpose of participants of one our leadership programmes. One that the participants describe as unforgettable and life changing!"
Betty van der Molen - Global Talent & Leadership Manager FrieslandCampina
"Better Future took the board and senior leaders of de Volksbank on a journey.
What kind of organisation do you want to be, will you dare to go the extra mile, which responsibility do you want to take for the society you're part of, what effect does that have on the leadership profile of the bank? And, what does that mean for you as a leader.
With great understanding of what we needed and an inspiring methodology, Better Future helped us decipher what we want to achieve tomorrow and how we can turn that into reality."
Maurice Oostendorp - Former CEO de Volksbank
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